I have to say that I'm not particularly a fan of this video, but I love the song. As for the former, it's very much a product of its time (the early 90's) and, as is also plain, it was evidently quite cheaply made. Both were later disowned altogether by the group. The lyrics are either a mournful plea to lead singer Brett Anderson's ex-girlfriend, Justine Frischmann, who would soon found Elastica, or a revealing look into tensions within the band itself.
Brett Anderson's stage persona was deliberately androgynous and teasing, more in line with a previous school of rock frontman. The trends of the time were the scruffy, depressive, nihilistic masculinity of grunge, a primarily American form, which competed with Britpop's two best groups: the preppy, self-consciously arty Blur and the celebration of lad culture known as Oasis. Much out of step with the times, Suede's sound in this period is indebted to 70's camp and 80's hard rock.